I am an experienced digital designer with experience in financial services, technology, luxury fashion and sports industries.

My career has taken me through both in-house and agency environments, allowing me to hone my skills in digital design, marketing, and branding. I thrive on creating visually compelling and strategically effective experiences that engage and resonate with audiences. My work reflects a blend of creative flair and strategic insight, making me adept at understanding and enhancing brand dynamics across various platforms.

I enjoy exploring different creative avenues such as pottery and painting for leisure. I am launching a small collection of lucky cats this summer, watch this space!

Outside of work and pottery, I am studying a AI for business course to better understand how we can use AI in business settings ethically to ensure we make a positive impact in the society and benefit the mass as we continue integrating it into our everyday life. In the last 10 years of my career, I have witnessed the shift towards user-centered design and the integration of technology and noticed the widening gaps in digital experiences for the modern day society. I would like to drive the change and ensure our everyday experiences with technology remain accessible to all.